— THE HOMETOWN STORY —
Hometown is a band of shoe-makers, designers and creative technologist, mostly based in Pakistan. Our craftsmen have been designing and making quality leather footwears for over 1800 years, generation after generation. It is now over a year since we started selling online, primarily to ensure that our customers receive the same level of service and care as our timeless craftsmanship. We spend days (and some nights) collaborating, crafting lines, travelling, writing letters and interacting with our customers.
Moreover, our customers understand that hand stitched leather is not just another physical commodity, there is love, creativity and uniqueness. We believe that if you are on this page you are not just looking for a nice pair of shoes but also something you can relate to, share stories about, and want to create an impact no matter how small it is. Our founder Waqas put it like this:
— WAQAS ALI, FOUNDER
Back in 2010, the founder Waqas met with Hussain in the local council of his small town. Hussain, an experienced shoe master was running his small unit of handmade leather footwear. This was an amazing group of talented craftsmen, most of who have been making shoes generation after generation. But everything wasn’t going well, their small business was declining mainly because of limited resources and decrease of demand in local market.
So, Waqas shared this experience with his friend Sidra. Both started discussing how they could use internet to help these highly skilled artisans make a living doing what they love. These set of conversations lead to building HOMETOWN.